Today
Advertisers want to know whether a campaign reached their customers and led to sales. Publishers know who saw the ads. Answering means matching the two customer lists, which neither side is willing, or allowed, to hand over.
With Clean Room
Each side contributes its list through its own sealed source, and both approve the measurement code before it runs. The code matches the lists inside attested nodes, and only aggregates that pass the joint policy, such as reach and conversions per campaign, come out.
What you get
- Reach and conversion measured on real customer matches
- No customer list leaves either company
- A receipt for every released result, for both sides